Apideck acknowledged in the Forrester’s 2020 Channel Tech Stack

Written by Johan de Keulenaer

Apideck acknowledged in the Forrester’s 2020 Channel Tech Stack, launching Channelstack.co a Channel Tech Directory for all channel professionals to celebrate 🚀

Forrester Channel Software Tech Stack 2020

Apideck is acknowledged in Forrester's 2020 Channel Tech Stack together with 156 other tech companies across the globe in more than 8 different categories including;

  • Partner Relationship Management (PRM)
  • Through Channel Marketing Automation (TCMA)
  • Channel Learning & Readiness (CLR)
  • Channel Incentives Management (CIM)
  • Channel Data Management (CDM)
  • Channel Finance, Pricing & Inventory, and Ecosystem Management.
  • Cloud Marketplaces
  • Resources
  • And more

At Apideck building ecosystems is at our core so to celebrate 🎉 our mentioning in Forrester's 2020 Channel Tech Stack report and the growth of the channel stack ecosystem in it's whole, we compiled a directory featuring all the ecosystem players ranging from A to Z and in our Channel Tech Stack Directory - search, discover and select your favorite Channelstack vendors has never been easier.

What's channel sales?

In the channel sales model, a company sells through third partners -- affiliate partners, integration partners, resellers, and value-added providers.

In the old days, good partner channel management was a phone call away, incentives, co-marketing, dinners, but this direct relation he shifted to indirect, automated, scalable, self-service, and foremost a SaaS-driven technology stack making technology use effective and no longer optional.

Ecosystems don’t run on spreadsheets or pyramid schemes!, says Jay Mc Bain.

The companies mentioned in Forrester's research operate in an industry that is worth $2.1B in software spending and $6.3B in services being offered to vendors. Apideck is included in the $93M Ecosystem Management category together with players like AllianceBoard, Crossbeam, Partnerstack, Workspan, Qollabi, ...

Principal Analyst at Forrester Research Jay McBain already made a clear prediction early January 2020 in his What I See Coming For The Channel In 2020 article: "Channel Professionals Become Ecosystem Professionals," and in an Accenture survey, 76% of business leaders agree that current business models will be unrecognizable in the next five years — ecosystems will be the main change agent.

Now is the time to level up your channel management technology stack. says Frie Pétré, Qollabi

Three reasons why:

  1. Different partnerships start to appear: influencers, transactional partners, and partners for retention.
  2. Managing different types of partners becomes more complex.
  3. Channel leaders no longer succeed with manual, human-centric processes, relying on spreadsheets to manage their partner programs.

Forrester Channel Software Tech Stack 2020

Give Channelstack.co a visit & let's become Ecosystem Professionals!


Note: Apideck has no affiliation with Forrester Research.

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